Better data leads to better training, recovery and nutrition programs.
The challenge
Athletes are always looking for an edge in their training programs. Whether they’re elite, semi-pro, or serious amateurs, they’re all perfectionists. They know that it’s up to them to train hard, but they’re also keen to experiment with the latest gear.
The fitness device market is full of low quality fitness trackers that don’t really work. Even the most expensive ones are used only because there are no better options. There is a long list of problems with the current offerings on the market:
- Dated technology
- Imprecise and patchy readings
- Bogus data interpretation
- Uncomfortable designs
- Not truly waterproof
The athletic community is ready for a biometric device that has the accuracy and usability that they need.
The solution
We listened to world class athletes and truly understood their frustrations and lack of trust in the current technology.
Based on these insights, we developed the most accurate biometric device possible:
- Medical-grade technology provides high-accuracy readings (includes breathing recalibration protocol)
- Advanced features that competitors do not have
- Intuitive UI and UX for the device and the app
- Stylish and comfortable ergonomic design
- Unique data analysis capabilities (AI)
- Some sustainable parts
Atalanta is manufactured in the United States and Canada from parts made in the USA, Canada, and Europe.
Atalanta’s technology advantage
Our clear superiority comes from the use of more advanced technology than other fitness trackers.
- Functional near-infrared spectroscopy (fNIRS) vs PPG
- Our patented breathing sensor
- Medical-grade infrared thermometer
- Proprietary sports medicine calculations
Our calculations use both high level sports medicine formulae and equations that we developed to get truly precise results.
Countless hours of research and design went into building a comfortable device for both male and female anatomy. A non-slip surface ensures a snug and comfortable fit even during the rigors of competition.
The opportunity
The athletic community is growing, as is the appetite for better biometric equipment.
According to Gartner, the 2020 fitness tracker market totalled $15.95 B (USD). The CAGR of 16.2% through 2022 means at least 70 million shipped units.
Source: Gartner 2020
Athletes follow trends. If a new training approach or piece of equipment is used by an elite athlete, others will soon follow suit. Serious amateurs (or “pro-sumers”) are also keen to pick up on these trends as well, and our accessible pricing puts Atalanta within reach of everyone.
The proof
We have had excellent feedback so far from a number of athletes who compete at a range of levels.
The right team
Body M3canix was founded by industrial designer/athlete Oscar Acosta and electrical systems designer/programmer Jayson Dalpé. Supported by other experienced executives with very impressive track records, the team is on a path for growth.
Partnerships
Let’s talk
If you’re interested in learning more about Body M3canix, Atalanta, and the investment opportunity we represent, contact us to set up a call.
